It is becoming more and more important that the photographer understands pricing and licensing and can set pricing terms independently. Historically there was more or less “industry standard” pricing, especially for editorial stock photography. That is still true to some extent, but much less so than before.
I have started a new link list category with links to pages with useful information about photo pricing and licensing. It includes both tools and background information.
Initially I have three links there:
- fotoQuote from Cradoc Software – a software tool to help you price photography licensing. It is built on a database with prices created by collecting pricing information from the market. However, there are many questions around how up-to-date that tool is today. But even if it is perhaps dated (of which I am not sure because it is opaque how current the pricing info is) it is still a helpful tool.
- BlinkBid – a software that makes it easier to create quotes / bids / estimates for clients. I am not personally very familiar with it though.
- Photoshelter Guides – Photoshelter has several free guides / white papers / research reports on pricing, selling and making quotes. The Photoshelter online platform also incorporates a simplified version of fotoQuote. (And I should also say thank you to Photoshelter for giving the inspiration for this post.
Look in the side-bar (the right-hand column) for links to these sites.
Another important source for information on licensing and picture pricing is to investigate what others charge. That is quite easy to do by going to some of the photo libraries’ (photo agencies’) sites and using their on-line pricing tool. Here are perhaps the most important:
There are many more.
To this you can add (again):
- Photoshelter, where you can find many independent photographers’ pricing
Do you have more suggestions? Please write a comment!
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